Our Philosophy

'Cerebration' - a combination of 'Cerebral' and 'Celebration'

Not just an MBA challenge, Cerebration is our way of recognizing the thought process of the leaders of tomorrow and also the power of business graduates in shaping the destiny of an organization. It is a 'real life' exercise that provides an opportunity to MBA students worldwide to make the leap from classroom learning and truly engage themselves with the world's leading organizations. This simple yet powerful philosophy resonates in our mission statement.

Mission Statement:

"To harness the intellectual power of the world's best MBA talent into developing exceptional yet realistic business strategies for leading organizations. At the same time provide a platform to our partners to communicate with a global audience and also provide an unparalleled experience to our participants."

Our Genesis

Cerebration started in 2005 and is one of the world's leading Masters level business challenges. The founding idea for this competition emerged from the NUS Centennial Celebrations. NUS Business School is working towards growing Cerebration into Asia's most prestigious and recognized MBA event.

Cerebration 2010


Principal Sponsors

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Case Sponsors

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